Openwave systems, maker of the popular Openwave Mobile Analytics solution, published a study recently that outlined the latest key trends in mobile Internet usage in the US. While some of the findings aren’t anything new, some trends are beginning to emerge that are key to the future mobile marketing.
Derived from data pulled from its mobile analytical solution, Openwave was able to identify strong growth areas in niches like mobile-based classified advertising, location-based content and advertising, and of course, strong growth when it comes to mobile social networking- no surprise there.
It was interesting to me that classified advertising has become so prevalent, so quickly. The study found that Craigslist ranked number 7 within the top 10 search terms on Google, suggesting a trend towards mobile classifieds for jobs, housing, bargain priced goods and services during the current economic downturn. It’s hard to tell whether the economy is the driving force behind a simple spike in mobile classifieds, or if it’s truly a long-term trend that will materialize. If you ask me, mobile classifieds will be an important sector in mobile marketing in the near future, especially as location-aware technology spreads.
Continues @ http://www.mobilemarketingwatch.com
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