Cliffe Associates Ltd

Social Business By Design
View more documents from David Armano.

This vids been doing the rounds of the net for the past couple of days. There are some amazing facts and figures that should make any social media skeptic change their mind. Having watched a similar video about Internet usage with the same music (I can’t find it now) It feels a bit cliche but [...]

Constructive debate is an important component in healthy organizational dynamics. However, once a decision is made, the whole group needs to get on board and forge ahead. An organization can’t afford to have an IT group mired in its own political quagmire. The CIO must make clear the organization priorities and insist that the whole [...]

The come-ons are everywhere-social media experts urging you to sign up now to unlock the secrets of social media success.
A typical example:
“Want to launch a revolutionary, buzz-building social media-based marketing campaign? You’re in the right place. As blog strategists, we develop revolutionary blog-based marketing programs and high-yield blog advertising campaigns that make marketing fun, generate [...]

According to the Nielsen Company, the total minutes spent on social networking sites has jumped 83 percent every year. Total minutes spent on Facebook catapulted almost 700 percent (to 13.9 billion) in April 2009, compared with 1.7 billion minutes for the same period last year. Facebook ranks as the No. 1 social networking site, followed [...]

Politics, lack of planning, overlooked details, and poor prioritizing can compromise your Web design or redesign effort. Justin James offers a simple roadmap to lead your project to a successful conclusion.

Time and time again, I have seen companies struggle with Web site design projects. Initial Web site design and redesigns of existing sites may each [...]